“J’ai ce que j’ai donné”
Jean Giono
The idea and execution come from Marie-France and Bernard Cohen, the couple who founded Bonpoint, the French chain of upscale children's shops, one of which Michelle Obama visited with Sasha and Malia on their summer visit to Paris. Mme Cohen's sister was the perfumer Annick Goutal who died too young 10 years ago. When the Cohens sold Bonpoint they decided to do something different to "give back", using their retail background and connections to make a place that both feels good and does good.
This store is gorgeous, wandering over three floors, selling interesting, fun and reasonably priced new and vintage clothing, housewares, furniture, fabrics, books, jewelry, plants, perfume, flowers and art, all donated or supplied at cost by designers and manufacturers in response to the question of how to generate funds to give away without operating as a traditional charity and charity store. These are not leftovers or overruns but things you would buy anywhere and at higher prices.
Because of this structure, the merchandise changes all the time, and the design of the store is constantly in flux. All profits are donated to "the poorest of poor children", specifically those in Madagascar at the present. The Gap has just announced the opening of a Merci Gap to remain open for only a month in New York, beginning today. And I overheard one of the staff telling someone that they were expecting a big shipment from The Gap in the Paris store tomorrow.
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